Designing an Experience that Extends Beyond the Runway
Brand Strategy · Digital Experience · Content Strategy · Creative Direction
For eight independently produced fashion shows, FNO grew through community, conversation, and word of mouth. As the vision expanded, the need for a digital experience to support what was coming next grew as well.
What began as a website became the foundation for everything that followed.
Extending the Experience
As MULTI came to life, the website evolved with it—introducing e-commerce, thoughtful product storytelling, and a seamless retail experience that extended the brand beyond the runway.
Creating the Designer Journey
As FNO prepared for its first independently produced New York Fashion Week experience in New York City, the website expanded to support an entirely new audience. From discovery to application, every touchpoint was designed to make the designer experience feel clear, connected, and inviting.
Bringing It All Together
As the experience continued to evolve, so did the supporting materials. The Designer Guide brought the website, event, and brand into a cohesive editorial piece, giving prospective designers everything they needed in a format that felt intentional from the first page to the last.
